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| Audemars Piguet Royal Oak Selfwinding White Gold 1 (16th May 23 at 6:37am UTC)
Audemars Piguet Royal Oak Selfwinding White Gold 15503BC.OO.1220BC.01 | | Where is the boundary of Audemars Piguet? Passing through the sea of clouds, a few young people climbed to the top of the mountain, and there were cliffs in front of them, as if they had come to the end of the road.replica watches for sale
The girl in white looked at her companions, turned her head and ran, and bravely took a big step outside the cliff—her feet landed on a transparent avenue. She moved forward boldly like a dancer, discovering a different world.
Encouraged by the companions, they jumped on the invisible road together and explored the scenery beyond the cliff in a way never before. The verdant pine forest in the Ru Valley and the sparkling Ru Lake are all at your feet. The sign The revolutionary spiral roof building is the museum of Swiss advanced watchmaking brand Audemars Piguet.
This is Audemars Piguet's brand new image blockbuster launched in 2023. The theme is "Seek Beyond | Infinite Meaning, Unbounded", conveying the brand's bold breakthrough spirit and unconstrained creativity.
Seek stands for unremitting exploration and daring to try; Beyond symbolizes the never-ending frontier of advanced watchmaking, and Audemars Piguet continues to innovate and open up new frontiers.replica best watches
In a shooting tidbit, Audemars Piguet Chief Brand Officer Olivia Crouan expressed the hope that through this new work, people can see such an Audemars Piguet: a dreamer, but also a doer.
Olivia Crouan also wrote on social platforms: Shout out to young souls like us who dare to open up their own paths, sometimes even in the unknown, just like what Audemars Piguet did in 1972 or 2019.
Released at the same time as the image short film, there is also a new visual image: Audemars Piguet's iconic guilloché dial is transformed into a golden balloon, carrying dreamers to explore the sky in an aircraft, and Audemars Piguet's new CODE 11.59 star wheel watch The watch becomes a bicycle for young people to explore the future.
Audemars Piguet classic works into a new advertising vision
Jasmine Audemars, the former chairman of the board of directors of Audemars Piguet and the fourth generation of the family, has said more than once during the decades in charge of the brand, "Audemars Piguet must continue to invent, create, dare to imagine, and persist in dreams." This is the family of Audemars Piguet. Tradition, "Seek Beyond | Infinite meaning, to limitless", is a new expression.
Looking back on the 148-year brand history, Audemars Piguet's pioneering, innovative and enterprising spirit can be summarized as two practical actions: one is the continuous exploration of technology, craftsmanship and materials in the field of watchmaking, and the other is the bravery in the management of advanced watchmaking. try.
01
What does a large and complex replica men watches look like in the 21st century?
In terms of watchmaking technology, Audemars Piguet's well-known RD (Research & Development) project in recent years has achieved outstanding results, which is obvious to all.
In 2015, RD#1, a super timekeeping watch, won the GPHG Extraordinary Mechanical Watch Award for its "resonance box" technology; in 2018, RD#2, an ultra-thin perpetual calendar, with a record thickness of only 6.1 mm, won the highest honor of GPHG—— Golden Pointer Award; RD#3 in 2022, compressing the self-winding floating tourbillon movement to only a little more than 3mm, creating the best in another segment.
Audemars Piguet RD#1, RD#2, RD#3 watches
In 2023, the project's fourth new work, the CODE 11.59 series Universelle Grand Complication Watch RD#4, will be launched, integrating the technical accumulation of the first three works, and once again broadening the boundaries of advanced watchmaking complications.
CODE 11.59 Series Universelle Grand Complication replica watches cheap RD#4
On the whole, RD#4 has 40 functions, and more than 1100 parts integrate the sonnerie, minute repeater, perpetual calendar, split-second timing, tourbillon, etc. into a 42 mm diameter and 15.55 mm thick case. A balance between comfort and aesthetics.
In the current market, large complex watches with any combination of the above three traditional functions have also reached such a size. Audemars Piguet is the first to make such a super complex watch to the level of daily wear.
What's more, RD#4 has made innovations in various functional technologies, and it is not a simple superposition of traditional functions.
The first is the perpetual calendar. RD#4 realizes no adjustment zone, and the date, month, and year can be adjusted forward and backward at will through the 3 o'clock and 4 o'clock crowns. Pure perpetual calendar watches with arbitrary adjustments are still a minority in the industry, and it is even rarer to incorporate large and complex watches.
The perpetual calendar function of RD#4 watch can be adjusted forward and backward arbitrarily
Furthermore, it is chasing needle timing. RD#4 not only has a chasing second hand, which can record the time of two different events in segments, but also adds a flyback function, which can directly return to zero and re-time.
Audemars Piguet RD#4 watch flyback chronograph function
The moon phase is also different. RD#4 watch replica swiss is not a traditional 59 gear design, but is displayed by combining ten moon phase patterns through the rotation of two coaxial discs, which is more vivid and interesting.
The unique moon phase function of RD#4 watch
These complex function operations, as well as week switching, beeping mode switching, minute repeater start, etc., are realized through the 3 crowns and coaxial buttons on the right side of the case, and the 3 buttons on the left side, which are clearly marked and easy to use. "To simplify the complexity" is the original intention of Audemars Piguet.
Giulio Papi, technical director of Audemars Piguet and a leader in complex movement technology in Switzerland, concluded, "We firmly believe in 'mechanical functions that focus on ergonomics' and open up new development directions for Audemars Piguet and the entire advanced watchmaking industry."
RD#4 has become a new benchmark for large and complex watches in the 21st century. The name of the watch, Universelle, is a tribute to another legendary timepiece in history, the Universelle pocket watch born in 1899. The watch provided by Audemars Piguet has 26 functions. Its movement was one of the most complicated works in the world at that time.
Universelle pocket watch
The RD project is the inheritance of history. Since its establishment, Audemars Piguet has continuously accumulated technology in traditional functions such as minute repeater, perpetual calendar, and tourbillon, and is in a leading position in many subdivided fields.
In 1892, Audemars Piguet cooperated with another Swiss brand to provide the latter with a small minute repeater movement, making the first minute repeater watch in the history of watches.
The first minute repeater best replica watches in history, born in 1892
In 1955, the world's first perpetual calendar watch with leap year display was born in Audemars Piguet. In 1978, Audemars Piguet created the world's first ultra-thin self-winding perpetual calendar, only 7 mm thick. In 1986, Audemars Piguet launched the world's first self-winding tourbillon watch with a thin case and a small tourbillon. Since then, the tourbillon has swept the entire watch world.
The first Audemars Piguet self-winding ultra-thin tourbillon watch born in 1986
In addition to complex functions, Audemars Piguet also has the courage to explore watchmaking materials. Among the top traditional watchmaking brands, Audemars Piguet is the only one that uses new materials such as ceramics and carbon fiber.
Audemars Piguet's one-piece Royal Oak watch made of ceramics has opened up another fashion trend. In 2023, Audemars Piguet created a one-piece Royal Oak Offshore 30th Anniversary Commemorative Model with all-black ceramics. The crown and timing buttons are all made of ceramic materials.
2023 Black Ceramic Royal Oak Offshore Automatic Chronograph
Carolina Bucci, a female jewelry designer, designed a unique frosted gold watch for Audemars Piguet. It is not only a wrist watch, but also a bracelet. The original frosted gold technique has given Audemars Piguet an important position in the women's watch market.
The Royal Oak Frosted Gold Watch designed by Carolina Bucci is popular in the women's market
In 2002, to commemorate the 30th anniversary of the Royal Oak, the Royal Oak concept watch with lugs and case integrated, ergonomic design, and futuristic aesthetic language design was born, and became the stage for various innovative experiments of Audemars Piguet. .
Pioneering ideas such as the crown gear indication function inspired by the car gear shifter, the new watchmaking materials of the 21st century, the "resonance box" technology that breaks through the function of the timekeeping watch, and the art watch combined with popular animation culture are all here. The Royal Oak concept series was born.
The Royal Oak Concept Series Double Chasing Hands Chronograph Two Time Large Date Watch launched in 2023
02
Audemars Piguet's innovation knows no boundaries
In terms of brand management, Audemars Piguet also made bold breakthroughs and pioneered many industries.
The quartz crisis fifty years ago was an economic disaster as well as an ideological struggle. The Swiss watch industry faced a difficult choice: to survive in a reasonable way, or to operate in a correct way? Replica Audemars Piguet ROYAL OAK
If the Royal Oak, the pioneer of luxury sports watches in 1972, was testing its direction in the fog, then Audemars Piguet's ultra-thin perpetual calendar in 1978 to respond to the competition of precision quartz watches is undoubtedly the most courageous adherence to the Swiss watchmaking tradition.
The first luxury sports steel watch with an integrated chain strap born in 1972 - Audemars Piguet Royal Oak
In 1993, the Royal Oak Offshore with a diameter of 42 mm was launched. It was like a "Big Mac" at the time, but it quickly triggered the popularity of large watches in the mid-to-late 1990s and became the pioneer of bold and unrestrained sports style.
But as recorded in the history of Audemars Piguet, the offshore model was originally prepared three years ago to celebrate the 20th anniversary of the Royal Oak. Audemars Piguet captured an appropriate time point before it succeeded.
The Audemars Piguet Royal Oak Offshore Watch, born in 1993, is the leader of the big watch style
After entering the 21st century, Internet technology has brought great changes to all levels of society, and many rules of the luxury industry have changed accordingly. Only by using the gameplay of the new era can we survive in the new era.
Audemars Piguet took the lead in launching cross-border cooperation, inviting artists and celebrities to be brand ambassadors and spreading advanced watchmaking culture. As early as the beginning of the new millennium, Audemars Piguet cooperated with movie star Arnold Schwarzenegger, music artist Jay-Z and others. Basketball superstar James is also an evangelist of Audemars Piguet culture.
Jay-Z is regarded as the leader of Hip-Hop pop music culture today. The cooperation between Audemars Piguet and Jay-Z has influenced the Hip-Hop musicians after that. They became loyal fans of Audemars Piguet. into the lyrics.
Jay-Z still regularly wears the Audemars Piguet Royal Oak today
Cooperation with Hollywood, Hip-Hop music, basketball and other popular culture fields is a pioneering move for advanced watchmaking in a new era, which also helps Audemars Piguet lay a solid foundation in the North American market.
In 2019, Audemars Piguet began to fully support the Montreux Jazz Festival. During the half-month-long music feast, Audemars Piguet cooperated with different music forms and supported bands from different regions to perform live at the festival.
In 2021, Audemars Piguet supports the Canadian band THe LYONZ to perform at the Montreux Music Festival
British music producer Mark Ronson, who won the Best Original Song Award at the 91st Academy Awards for writing the theme song "Shallow" for the movie "A Star Is Born", will become Audemars Piguet's brand ambassador in 2022.
Mark Ronson loves music. He went to "Rolling Stone" magazine as an intern when he was a teenager. After becoming a producer, he made albums for music artists such as Amy Winehouse, Adele, and Lady Gaga.
He has also won multiple Grammy Awards, winning Producer of the Year for Amy Winehouse's "Back To Black" album and Record of the Year for "Uptown Funk" with Bruno Mars.
Mark Ronson wearing the Audemars Piguet Royal Oak watch
In addition to music, Audemars Piguet established the Audemars Piguet studio to initiate dialogues with artists; Audemars Piguet also launched the "Audemars Piguet Art Creation Commissioning Program" to support the creation of contemporary artists. Over the years, Audemars Piguet has also continued to support Chinese artists.
In the year of the outbreak of the epidemic in 2020, Audemars Piguet commissioned Chinese contemporary artist Cao Fei to create a contemporary art work reflecting the state of people under the epidemic, "Island of Uneasiness". In 2022, at the Shanghai West Bund Art Exhibition, Yu Ji, a young Chinese contemporary artist, was commissioned by Audemars Piguet to create a new installation art work "Stone, Barnacle, Core". replica Porsche Design Watches
"Stone, Barnacle, Core" installation art
Audemars Piguet also maintains a close cooperative relationship with Art Basel, bringing projects commissioned by artists to Hong Kong, Miami Beach and Basel, and also displaying Audemars Piguet's culture and region at the art exhibition origin.
During the Art Basel event, Audemars Piguet will also hold some private events, inviting artists, audiences, and art lovers to communicate. The artwork created by the artist is only half completed. Only when it interacts with the audience is it real art.
How Audemars Piguet Meets the Future
In the age of social media, young consumers like to share their personal experience with friends and more people through social media, and the "experience economy" has returned to the center of the market.
Keen to smell this breath, Audemars Piguet created a new museum, carefully displayed timepieces and history, invited artists to hold exhibitions, and invited young people from all over the world to come to the Audemars Piguet Museum to experience the art and culture of advanced watchmaking.
The Auberge Roc new movement factory put into use
When CODE 11.59 came out in 2019, Audemars Piguet launched several self-produced movements including automatic, chronograph, and tourbillon, which were successively assembled into Royal Oak and other products. Last year, for the 50th anniversary of the Royal Oak, Audemars Piguet launched the self-produced automatic ultra-thin movement model 7121, as well as a variety of new hollow movements.
Unknowingly, Audemars Piguet has continuously strengthened its self-control ability and expanded its territory from technology to business level.
But where is the boundary of Audemars Piguet? We may not be able to answer this question precisely.
But as expressed in the new theme "Seek Beyond | Unlimited, Unbounded", Audemars Piguet is still working hard to explore the boundaries of advanced watchmaking. The vast world.https://www.moon-watch.co
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